Riporto questo estratto da un articolo apparso su Domus nel 1928 . Dovrebbe farci riflettere sul significato della parola moda e soprattutto sulle distorsioni che ci vengono vendute dalla nostra società, dove l' omogeneizzato è il cibo per i bambini e l' omologazione è il pasto per i grandi.
Not the modern fashion that interests me, it was also the fashion of 'liberty', everything was out of fashion and those that they seem today the most ugly things have also been out of fashion: the access one thing through fashion is the most superficial, irresponsible, vile, unworthy of us. Another thing I ask you or tell you how Architect: do not get the house (we can extend the concept of home to our lives, I say) according to the fashion, but according to intelligence and with a loving culture and our common sense [...] it should not be fashion, why should not go out of style.
Gio Ponti, Domus, 1928
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